2010-2011 music videos that belong to new appearing artist in the indie/pop/rock scene have all mostly adapted the new fashionable trend in the music videos, which is the washed out vintage theme with the use of brown grays' and navy blues in there videos. Artists like ‘Elie Golding', ‘The Wanted', and ‘Colbie Calliat’, all adopt these theme in their videos one way or another. There audience are young people, with a love for up-to-date fashion, both in the in clothes and media productions, with high expectations and critical taste of how a ‘cool’ video should look like. My video adopts these features, with the choice of costume, setting , props and color, the video is trying to keep up with the trends of so called fashionable videos which new appearing (mostly in the pop industry) adopt to 'fit in'. My video use this trend to attract and address the young critical audience of 2010-2011.
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