Tuesday, 10 May 2011

Question 7

Q)7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?






-
-180 degree rule: The rule that states that two object/characters in the same scene must always have the same right/left relationship to each other.

-Match on action shot: this is a continuity editing technique which is when an edit takes place in the middle of an action, as it connects two shots cut together by having a character finish an action in the second shot which began in the first shot.

-Shot Reverse Shot:
Shot reverse shot (or shot/counter shot) is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.

When I started the first task I was barely learning to construct a easy camera angle and shot, however I have gotten confident over time were i have started to explore new camera movements, angles and shot. I started challenges the right way to fight- perfect steady straight shot (which i used in my first task), as that was what i thought was the golden rule to film making ,however iv discovered more interesting camera-work which are not conventional yet very effective.

Question 6

What have you learnt about technologies from the process of constructing this product?




 I have learned many things about technologies during my production process, discovered and experienced with technologies that were new to me . This is my first blog that I have created- it is a very effective media technology that helped me keep a record of my progress, reflect and build on it. Data sharing media technologies such as Wikipedia, slide share and prezi helped me with the research stage of my work, as they are useful in the sense that alevel media students can research and present their research and findings to other students around the country.
Video and production sharing and exhibitors media technologies such as Vimoe and YouTube helped me discover real media productions and analyze and use their forms and conventions.
Through out my editing and production stage I used Apple Mac computers which help me discover many useful and professional programs that helped me enhance my work to a professional level, such as Adobe Premiere, were I edited my opening sequence.


Question 5

How did you attract/address your audience?




2010-2011 music videos that belong to new appearing artist in the indie/pop/rock scene have all mostly adapted the new fashionable trend in the music videos, which is the washed out vintage theme with the use of brown grays' and navy blues in there videos. Artists like ‘Elie Golding', ‘The Wanted', and ‘Colbie Calliat’, all adopt these theme in their videos one way or another. There audience are young people, with a love for up-to-date fashion, both in the in clothes and media productions, with high expectations and critical taste of how a ‘cool’ video should look like. My video adopts these features, with the choice of costume, setting , props and color, the video is trying to keep up with the trends of so called fashionable videos which new appearing (mostly in the pop industry) adopt to 'fit in'. My video use this trend to attract and address the young critical audience of 2010-2011.  

Question 4

Q)4. Who would be the audience for your media product?




The is the certificate given to our film.
As film contained bad language, violence and some mature themes.


Question 3



EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?


Directory’s commentary

“A production company is a company that is mostly responsible for physical production of new media or film. The company may also be directly responsible for the raising of funding for the production. The company may be either a small company, (which would be independent, producing low budget films), or a larger one (producing mainstream block buster), selling its products to a film studio or in the case of film and television, it may be the studio itself. A coproduction is a theatrical presentation or film made by more than one company or a Conglomerate of multiple companies.
film distributor is a company or individual responsible for releasing films to the public either at cinemas and theatres or for home viewing (DVDVideo-On-DemandDownloadTelevision etc.). A distributor may do this directly (if the distributor owns the theatres or distribution networks, which is less likely for independent distributors) or through theatrical exhibitors and other sub-distributors (most likely for British independent films).
The main fund provider for British film and especially independent films, similar to my own film which has a low budget would come from the UK Film Council which funds script development, film production, short films, film export and distribution, cinemas, film education, culture and archives, festivals and audience support schemes for these films. Since its creation it has distributed more than £160m of lottery money to over 900 films.
Ok there is a huge mistake which we have completely forgotten  to change, as which is when ‘Pathe Production Company’ present the film. We first used this just as a template to be changed later. Pathe no longer exits and we believe it wouldn’t be the ideal company to produce or distribute our film.
Throughout the blog we have used ‘This Is England’, as a case study as we believe that the film is somewhat similar to ours ,both creatively,  and  institutionally. As both films are low budget and both challenge and use, film conventions  in a original ways.
Our own production company that we have created is called ‘Red Hand Productions’, which is an small independent company that produces creative, original ideas to a mainly British audience on the most lowest budgets.  Many of it productions have won, British Academy Film Awards and British Independent Film Awards. This production company would have a £660,000 worth of budget for the film.
However if it were to be produced and distributed by real companies then our film ‘Turning Gates’, would be distributed by Optimum  Releasing , which is an independent company in the UK. It would also be produced by Film 4 Production company which is owned by channel 4 therefore the channel will take over promoting campaign on TV similar to the successful one of ‘Slum Dog Millionaire’. Another film production company that may produce our film would be Warp Film a creative independent company and Since its inception as a shop and record label in 1989, it has been a platform for innovative and boundary-breaking talent”

NOTE: To be recorded and put as voice-over for our video.

Question 2

Q) 2. How does your media product represent particular social groups?



Monday, 9 May 2011

Opening Sequence Evaluation Q) 1

Q).  In what ways does your media product use, develop or challenge forms and conventions of real media products?





-My media product both challenges, develops and use the forms and conventions of real social realistic British films , through theme representation (of gender,  ethnicity and class) , camera work, sound and mise-en-scene .
-Camera shots and editing – My opening sequence is filmed handheld, therefore  the footage is shaky and more documentary like, which is realistic in a way its follows and documents peoples life’s, - this gives a natural feel to the film. I use these camera techniques  throughout the opening  sequence. We edited the sequence with short takes which we slow motioned it to flow and to reflect on the female character mood from her view of view. This is conventional as many British social realist films like ‘this is England’ are on low budget and therefore come out with low quality filming . ‘This is England’  is also documentary like as they use real acre footage in their opening sequence, with real stories , real people and real struggles. However the first seconds of the opening scene is blurry and out of focus, this challenges the key rule of filming, - a steady in focus straight shot.  
- Social realist film are generally  based on a theme,  a social issue in Britain’s society ,character and stories are then based around them. My film follows this as is tackles ethnicity, social class and crime; the 9 frame shows shots of stereotypical young working-class men and women from different ethnic backgrounds, as we filmed in deprived areas of Leicester. The female character who cannot be seen however her voice-over r tells her story of human trafficking into the UK. These shot portray social issues in today’s society such as immigration and ethnic minorities that face marginalisation and prejudices, or of class in relation to crime , as working class sub-cultures are linked to deviant behaviour.
Bullet boy is an example of a film which is based on gangsters, violence and gun crime and the general challenges of a working class boy growing up in a high crime rated area.
      -Representation of genre - Men dominate social realistic films in way that crime and sub-culture are there main themes . Men are often portrayed as ‘angry, violence, aggressive and deviant’, as my film is also based around the same theme ,as my opening scene is also dominated by  young working class males. To emphasis more on the theme and give a direction to story line.  Even thought the main character is a female, we emphasis the opposite sex as dangerous and criminal while the girls voice portrays her as venerable . As she tells her story there are shots of men looking at the camera in a threatening  way, as if its personal.
‘Looking for Erik’- is based on mainly male characters  who dominate the film.

-The representation  of ethnicity-  My  9 frame show that I have taken shots of a various people from different ethnical and racial background, white, black, and Asian, it highlights immigration and ethnic groups – and the deprivation and marginalisation of their communities  pushing them into sub-culture mostly deprivation . With struggles such as status frustration ,were crime is a working-class/ethnic group stigma and phenomenon– these are all the reality of the British society and bring social realism into my opening sequence.
East is east is an example of when ethnicity sets social boundaries, were ethnicity is represented in a negative way with racism, violence and verbal discrimination.

-Mise-en scene – conventions of a British social realistic film is mise-en-scene used to make footage look dark, dull with colours like greys-  which makes atmosphere look unattractive, dirty and depressive – this is done by the use of natural or quiet light .I have used natural light were I then edited to turn colours down for a better effect, me and my group also filmed real people and character in their natural atmosphere- real setting used. We filmed the average person, wearing average working-class clothes  so people watching can familiarise  with them.
Billy Eliot- The film uses natural lights when that character are outside, and very dull dark lighting when the character are inside, making their life look dull and gloomy.

-Music and sound effects-  films such as ‘kidulhood’ and ‘Adulthood’, use real music from real artist, they use tracks for artist that represent the characters choice in music, such as grime rap/ and hip-hop in gangster films. Our opening sequences challenges this and goes against this convention, as we used classical orchestra music to accompany the opening sequence. Music which represents the middle-class and their cultural capital, we chose it for its irony and the impact it would have on the watchers and its emphasis on the people that we filmed.-class and their cultural capital, we chose it for its irony and the impact it would have on the watchers and its emphasis on the people epresents the middlethat we filmed.